Apple‘s brand is worth $39.3 billion, or 33% more than it was at the start of the year, according to a study from consulting firm Brand Finance.
The London-based company looks at a company’s cash flow and other financial metrics to assess the worth of its trademarks and other intellectual property. At the top of the heap is Google, whose IP is worth $48.3 billion — and likely more after Thursday, when the search giant bought another treasure trove of patents from IBM.
This marks the first time, according to the report, that the world’s top four most valuable brands are all tech companies. Coming in just below them: Walmart, GE, AT&T and Coca-Cola. A couple of banks with slipping reputations — Wells Fargo and Bank of America — round out the top 10.